Built different on purpose. Here's the comparison.
Most software gets built in one of three ways. Here's why we made the choices we did, and how that compares to the alternatives — honestly.
Standard Sometimes / depends Not by default
When the others are the right choice.
We're not the answer for everyone. Here's our honest read on the alternatives.
Decks, not software
You get a clean discovery, 60 slides, and a roadmap. By the time the build starts, the spec is already out of date. You pay £1.2M and get a Word document and a frustrated internal team.
Cheap by the hour, expensive by the year
Day rates look great. Then there are 4 layers between you and whoever is writing the code. Velocity is half what was promised. The system ships and nobody on your side knows how it works.
Right answer when you have the team
If you have 6 senior engineers, an AI specialist, a DevOps lead, and 6 free months, this is the right answer. If you don't, it becomes a 12-month hiring project before you write a line of code.
We'll tell you if it's not us.
- You need 50+ engineers on a single programme — go to a big consultancy
- Pre-revenue startup with under £5k of budget — build it yourself
- You need 24/7 follow-the-sun developer support — outsourcing shop
- You want decks and frameworks more than working software — strategy consultancy
Sound like the right fit?
30-minute call. No deck. Senior engineer on the line. By the end you'll know if we're the right answer for your project.