Cutting citizen application drop-off by two-thirds
What we'd design for: a portal where most people who start an application never finish it — a long desktop-era form, no way to save progress, no way to check what happened after submitting. We'd rebuild the flow mobile-first, break the form into a few logical sections, add save-and-resume and real-time status tracking, with WCAG 2.2 AA conformance as a build requirement rather than a retrofit. Drop-off measured as started-but-not-submitted, baselined before and after.

